Words done brilliantly.

Want to grab your audience’s attention?
Get your message across more effectively?
Give your words more zip?
Bring your brand to life?
Increase sales?
You’re in the right place

A bit about me...

I write words with the power to persuade, excite and get the right results for some of the biggest names in the world across all sectors. Most recently this has involved concepts for Guinness, Volvo and Organix, web copy for Greene King and case studies for construction giants, Mace.

As a qualified journalist with a Masters in scriptwriting, and many years of experience with leading international copywriting companies, whatever story you want to tell, you’re in good hands.

So whether you need a website with killer SEO, finely honed sales letters or emails, stand-out brochures, newsletters or blogs, persuasive scripts, engaging annual reports, the right product name or a memorable strapline – I’m here to help.

What I do...

Copywriting

No one knows your business better than you. But telling your audience what you can do for them in the most effective way isn’t always the best use of your time. Why not concentrate on what you do best – running your business? You’ll save money, time and hassle.

Critical feedback

For a free review of your words, and how effective they are, just send them my way. If they’re spot on, great, I’ll let you know. If they can be improved with a bit of copywriting jiggery pokery, I’ll tell you. Then we can go from there.

Tone of voice

Give all your written communication a consistent personality and you’ll come across as more coherent, more distinct, and even a little more loveable. Let me help you create your own unique tone of voice, and reap the benefits.

Content strategy

Define and plan the best way to use all your words, pictures, audio and video together to achieve your goals. Now all your content has context, and you’ve given your business a nice boost.

Conceptual work

When done well, the right combination of words and images creates memorable messaging that really breaks through. I'll provide you with all the words your campaign imagery needs.

Training

Need one-on-one or group coaching? Want your people to all write in a consistent tone of voice? Feel a presentation of effective business writing would benefit your company? Just shout. I’ll tailor coaching or training to fit your needs.

Some of the people I've worked with...

Sport and leisure

English Heritage
Cheltenham Racecourse
UEFA
The FA
Silverstone
British Cycling
Chatham Historic Dockyard
Turkish Airlines
Hilton Hotels
Hotel Du Vin
Malmaison
De Vere Hotels
Crown Plaza Hotels

Financial and professional services

MasterCard
Capital One
RBS
Lloyds
AXA
Zurich
The Chartered Institute of Insurers

Media, entertainment, tech and telecoms

RTL Group
SKY
Virgin
BT
Microsoft
Vodafone
Philips

Retail

Rolls Royce
Royal Mail
Sainsburys
Aldi
Furniture Village
Morrisons
Shell
Johnson & Johnson
Starbucks
Avis
Bacardi
Bulmers
BUPA
TNT

Education

University of the West of England
University of Edinburgh
University of West London
University of Strathclyde
University of Greenwich
University of Hertfordshire

Government, charity and not-for-profit

Unicef
Environment Agency
Department of Culture, Media and Sport

Some kind words about me...

“Sean’s a phenomenally gifted, versatile and knowledgeable writer – and a cracking chap. He’s made a huge contribution from a copywriting perspective and a conceptual point of view. He really ‘gets stuff’, which is the key to any great creative mind.”

“The Copy Shed are great to work with and really help your website get results. They explain the complexities of what we do clearly, provide reassurance for customers and helped increase bookings from the moment it went live.”

“Getting the words on my website right was vital to my new business. Sean really listened to what I wanted and went out of his way to offer an excellent service and get my message across in the right way. I highly recommend using The Copy Shed.”

Some musings about writing...

Home and away: the joys of freelance

More

Writing like Yoda speaks? Stop it, you must.

When we speak, we generally speak ‘forwards’: ‘the boy ran up the hill’. It’s natural, simple and effective. So why do so many people change how they communicate the second they get a pen or a keyboard in their hands? Why do they go all Yoda? Suddenly it’s all ‘up the hill the boy ran’.

To paraphrase Obi Wan, ‘these are not the words you are looking for’.

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It’s not pedantry, it’s good business

We writers often have the mickey taken out of us because we’re such sticklers for grammar, spelling and punctuation. We get called tedious, annoying and worse. Why let it bother you so much? Can’t you just let it go? Why do you even care? Well, let me explain why.

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Orwell’s five rules

While moving house recently (packing endless boxes of books) I came across George Orwell’s five rules of effective writing. They’re as relevant today as they were in 1946…

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